Build the piece around the job.
The front should create the reason to grab the card. The back can then carry services, locations, contact information, a QR code or next-step details.
Because rack cards often sit beside competing materials, clear contrast and a strong headline matter more than filling every inch with copy.
The final size, stock and finish can be selected around the display environment and quantity. Artwork can be created from an existing brand or built alongside related print pieces.
Project options
Use these as a starting point. The final specification is confirmed around the artwork, quantity, timing and intended use.