Build the piece around the job.
A good postcard has to communicate quickly. We plan the hierarchy around the offer, message, contact information and call to action so the piece still works when someone only gives it a few seconds of attention.
For mailed campaigns, the layout should account for addressing and mailing requirements. For handouts or inserts, the design can use more of the available space and put the visual message first.
Paper, coating, quantity and finishing can be matched to the campaign rather than forcing every job into the same specification. If mailing is part of the project, include it in the quote so the print and distribution requirements can be reviewed together.
Project options
Use these as a starting point. The final specification is confirmed around the artwork, quantity, timing and intended use.