Build the campaign around one clear next action.
Website improvements, search optimization, Google Business Profile work and email should connect to the same customer journey. We focus on the technical and content fundamentals that make the site easier to find and use.
Local visibility, page structure, conversion paths and measurement are treated as connected parts of the same system.
Available options
Use the options below as a starting point. Final scope is based on the business goal, audience, channels, content needs, connected website experience and the measurement required for the campaign.