Build the piece around the job.
The strongest bag design usually keeps the logo recognizable from a distance and uses supporting graphics only where they add to the presentation.
Retail bags can be coordinated with product boxes, tissue or inserts, stickers, labels and other packaging pieces.
Bag style, material, dimensions, handle direction, quantity and printing options vary by project. The quote can be built around the products being carried and the desired presentation.
Project options
Use these as a starting point. The final specification is confirmed around the artwork, quantity, timing and intended use.